Privacy Policy

Introduction

Ander Swim (“we”, “our”, or “us”) is committed to protecting your personal information and complying with the Australian Privacy Act 1988 (Cth). This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from our website (the “Site”) or interact with our services.

What Personal Information We Collect

We collect the following types of personal information:

1. Information You Provide:

   • Name, email address, phone number, shipping and billing addresses, and payment information (e.g., credit card details).

2. Automatically Collected Information:

   • Device information (e.g., IP address, browser type, and operating system).
   • Interaction data (e.g., pages visited, time spent on the site, and purchase behaviour).

3. Third-Party Tools:

   • Information collected via third-party services, including:
     • Google Analytics: For tracking site usage and customer behaviour.
     • Meta Ads (Facebook and Instagram Ads): For targeted advertising and remarketing.
     • Google Ads: For advertising campaigns and tracking ad performance.
     • Klaviyo: For email marketing and SMS communications.

How We Use Your Personal Information

We use your information for the following purposes:

1. To process and fulfil your orders, including payment and delivery.
2. To improve our website and services.
3. For marketing and retargeting through:
   • Google Analytics and Google Ads.
   • Meta Ads.
   • Klaviyo email and SMS campaigns.
4. To comply with legal obligations (e.g., tax reporting).

How We Share Your Personal Information

We share your information with third parties to help us use your personal information as described above. For example:

• Shopify: Our store platform, which processes your orders and stores your information.
• Google Analytics and Google Ads: To analyse website traffic and run targeted ads.
• Meta Ads: For retargeting and personalised advertising.
• Klaviyo: For email and SMS communications.
• Payment processors: To securely process payments.

We may also share your information to comply with applicable laws and regulations, respond to a subpoena or lawful request, or protect our rights.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and enable advertising features. These include:

• Google Analytics cookies for website analytics.
• Meta Pixel for remarketing on Meta platforms.
• Google Ads cookies for conversion tracking and remarketing.

You can manage or disable cookies in your browser settings. Note that disabling cookies may affect the functionality of the Site.

Your Rights

As an Australian resident, you have the right to:

1. Access the personal information we hold about you.
2. Request corrections to your personal information.
3. Opt-out of targeted advertising by:
   • Adjusting your privacy settings in Google or Meta accounts.
   • Using tools such as the Google Ads Settings or Your Online Choices.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy unless a longer retention period is required by law.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the “Last Updated” date.

Contact Us

For more information about our privacy practices, or if you have questions or concerns, please contact us:

• Email: shop@anderswim.au

Last Updated

15th of November 2024